Welcome to the Insight Library!
Every analysis breaks down a business the way an owner would—focusing on what truly drives long-term value.
Every report breaks down how a business truly earns, allocates, and sustains value — clarity over complexity.
Each report in The Owner's Analysis series answers one question:
"If I owned this business for the next 10 years, would I sleep soundly at night?"
Get started with [Free Access] to key insights and the summary Scorecard from The First Principles brief. Membership unlocks the full report The Owner's Analysis for each company—providing the comprehensive context, detailed metrics, and in-depth reasoning behind the scores needed to build true owner's conviction.
More analyses in the works.