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We Publish Equity Research on Selected Public Companies

Our first-principles research builds from understanding the business to the full investment case. It makes explicit the assumptions, risks, and conditions that define rational ownership.

Rigorous analysis means understanding what must be true. And what could go wrong.

We provide the analytical foundation. The conviction is yours.​​​​​​​​​​​​​​​​

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Clarity in Focus

Jul 15
Trip.com Group Limited (TCOM): Is Travel Still the Product, or Is the Platform the Asset?

Trip.com Group Limited (TCOM): Is Travel Still the Product, or Is the Platform the Asset?

The business itself made intuitive sense. Travel is not a fad. People still want to move, explore, visit family, take holidays, and experience places beyond where they live. The form of travel may change. The human desire behind it is unlikely to disappear.
21 min read
Jul 08
A Matter of Prediction and Conviction

A Matter of Prediction and Conviction

A prediction is what an investor believes will happen. Conviction is how much they are willing to stake on being right, and how long they can hold that stake when the market disagrees. The two sit on different axes.
6 min read
Jul 07
Sheng Siong Group Ltd (OV8.SI): Can a Supermarket Compound?

Sheng Siong Group Ltd (OV8.SI): Can a Supermarket Compound?

Sheng Siong's competitive position rests on three components. None is a single decisive wall. Each is an operating advantage that means little on its own and matters because it works with the others: location, procurement, and fresh food execution, coordinated across the network.
25 min read
Jul 01
Pan-United Corporation Ltd. (P52.SI): First Principles Analysis

Pan-United Corporation Ltd. (P52.SI): First Principles Analysis

If you're coming from the First Principles Brief, you already know what Pan-United does and why the
31 min read
Jun 29
When Numbers Create the Wrong Picture

When Numbers Create the Wrong Picture

The problem is what happens when context disappears. Percentages without scale. Samples without populations. Growth rates without starting values. Headlines without denominators.
6 min read